What is Corporate Identity, What is it?
Corporate identity is the way an institution expresses itself and the name given to the visible face of the institution. The boundaries are drawn in a certain way and are often immutable. Which rules and how to use the design that will remind the institution are included in the corporate identity book, which is an indispensable element of corporate identity design. The “emblem” to be created in corporate identity design forms the basis of corporate identity studies. With the image to be created at the end of the corporate identity process, the company is engraved in the minds of consumers. In this sense, it is one of the important factors that ensure the marketing activities and investments to be successful.
Corporate Identity Components
Although corporate identity components vary depending on the type and need of the firm to be studied, we can summarize the components as follows:
Corporate identity book
E-mail and Correspondence Images
In-house cards (Vehicle Card, Temporary Task Card etc.)
Mailing and Fax Designs
Accounting documents (Invoice, Delivery Note, Receipt etc.)
CD / DVD / Bluray label and cover
Notepad, Notepad, Agenda
Promotional Material Designs
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